Our Purpose

Our purpose is to help keep clothes in use for longer until the end of their lifespan because this is best for the planet.

Only 5 to 7 percent of resaleable fashion is sold and bought on resale platforms at the moment. There’s an estimated 2.1 trillion dollars of fashion items currently sitting in wardrobes that are not being used (Business of Fashion).

Our aim is to provide an easy and trusted service for consumers and retailers to resell and gain value from unwanted clothing.

Want - Wear - Care

Nicola's Story

Nicola created Worn By Us following a breast cancer diagnosis and a desire to raise money and awareness for charity. Nicola began asking celebrities to donate fashion items they had worn to raise money for charity. Interest grew, and she started receiving donations of clothing from others who had heard her story.

Worn By Us evolved through the growing interest of individuals who approached Nicola asking her to sell unwanted clothing items on their behalf – sometimes for proceeds to be donated to charity and sometimes for individuals to receive the proceeds, earning some money back from the sale.

Nicola became very interested in the growing narrative of the impact of fashion on the environment and committed to a core purpose to help to keep clothing in use for longer.

Today, Worn By Us provides services for personal resale, charity resale and services for brands and retailers.